Promotions featuring Ontario Corn Fed Beef at home and overseas are highlighted in the Summer 2018 edition of The News Feed. In April, we were pleased to team up with a new retail partner in Japan. Lion D’or is a retail chain in Fukushima Prefecture (Province) that includes 76 outlets in the north-central part of the country.
The profile of the Ontario Corn Fed Beef program got a boost from two promotions in the United Arab Emirates. OCFB was featured in a month-long promotion in April at The Club in Abu Dhabi. The second promotion was at the Media Rotana Hotel in Dubai where the luxury, five-star hotel featured Ontario Corn Fed Beef at two of its restaurants, Prego’s and Nelson’s.
Closer to home, our program was thrilled to be featured in Bell Media’s “Fields to Forks” series. The stories shine a brighter light on the agriculture sector in Southwestern Ontario and the people who make it come alive.
In addition to these stories, the issue also features a preview of the Canadian Beef Industry Conference, which is coming to London, Ont. for the first time in August.
To view the issue, click on the following link: Summer-2018-news-feed
The latest edition of The News Feed captures the highlights of the 20th annual Beef Industry Convention in London. In addition to celebrating our milestone anniversary, the Convention program was aimed at enhancing the sustainability of Ontario’s cattle and beef production. The articles in this edition include a marketing update on the Ontario Corn Fed Beef Program and info on our industry-leading Quality Assurance Program. Also, livestock market analyst Kevin Grier provides his take on the beef markets, and Steve Kell shares his outlook on the grain markets. To view the issue, click on the following link:
The latest edition of The News Feed is now online.
This issue features a preview of the 2018 Beef Industry Convention that is coming up Jan. 11-13 in London. Another great program is planned for our valued partners and guests. We’ll be celebrating an important milestone as this will be the 20th annual edition of our industry showcase.
Check out the Convention agenda and the bios of our speakers. You’ll also find the registration form and the 2018 OCFA membership form inside.
Other stories include an update on the plans for expanding our brand’s reach into China.
To view the issue, click on the following link: winter-2017-news-feed
The official launch of our brand in China highlighted the recent marketing efforts to expand the sales of Ontario Corn Fed Beef.
Teaming up with our distribution partners, Shanghai Gourmet Garden and JAC International, we attended SIAL in Shanghai, which is recognized as the largest food show in China.
Details on this story and more are featured in the Fall edition of The News Feed.
To view the issue, click on the following link:
Local beef awarded with three golden stars for exceptional taste
FOR IMMEDIATE RELEASE
June 7, 2017 – London, ON – Ontario Corn Fed Beef has received a 3 Star “Superior Taste Award” from the International Taste & Quality Institute (iTQi) for their quality beef. The “Superior Taste Award” is the only stamp of quality in taste granted by 135 food and drink opinion leaders that are Michelin starred Chefs and Sommeliers. Today’s consumers are demanding exceptional quality and taste and receiving this award demonstrates Ontario Corn Fed Beef has what it takes to meet this high demand at home and around the world.
Demand for quality local beef growing
FOR IMMEDIATE RELEASE
May 30, 2017 – London, ON – Ontario Corn Fed Beef is proud to be on the menus at Service Inspired Restaurants (SIR Corp) locations across Ontario, with two of their most popular cuts: OCFB Strip Loins and Sirloins.
The first of the SIR Corp brands to launch this program was Canyon Creek. Opened in 1997 a big part of Canyon Creek’s business is the beef, named one of the top 50 steakhouses in Canada by OpenTable in 2016. Canyon Creek is described as a casual, yet elegant, atmosphere for lunch, dinner or late-night dining. Canyon Creek Executive Chef Dorian King is excited about the opportunity to offer Ontario Corn Fed Beef on the menu. In addition to the taste and the quality of the product, King is proud to be supporting the family farms producing Ontario Corn Fed Beef. King says supporting the local community is important to the entire SIR Corp organization.