The official launch of our brand in China highlighted the recent marketing efforts to expand the sales of Ontario Corn Fed Beef.
Teaming up with our distribution partners, Shanghai Gourmet Garden and JAC International, we attended SIAL in Shanghai, which is recognized as the largest food show in China.
Details on this story and more are featured in the Fall edition of The News Feed.
To view the issue, click on the following link:
Local beef awarded with three golden stars for exceptional taste
FOR IMMEDIATE RELEASE
June 7, 2017 – London, ON – Ontario Corn Fed Beef has received a 3 Star “Superior Taste Award” from the International Taste & Quality Institute (iTQi) for their quality beef. The “Superior Taste Award” is the only stamp of quality in taste granted by 135 food and drink opinion leaders that are Michelin starred Chefs and Sommeliers. Today’s consumers are demanding exceptional quality and taste and receiving this award demonstrates Ontario Corn Fed Beef has what it takes to meet this high demand at home and around the world.
Demand for quality local beef growing
FOR IMMEDIATE RELEASE
May 30, 2017 – London, ON – Ontario Corn Fed Beef is proud to be on the menus at Service Inspired Restaurants (SIR Corp) locations across Ontario, with two of their most popular cuts: OCFB Strip Loins and Sirloins.
The first of the SIR Corp brands to launch this program was Canyon Creek. Opened in 1997 a big part of Canyon Creek’s business is the beef, named one of the top 50 steakhouses in Canada by OpenTable in 2016. Canyon Creek is described as a casual, yet elegant, atmosphere for lunch, dinner or late-night dining. Canyon Creek Executive Chef Dorian King is excited about the opportunity to offer Ontario Corn Fed Beef on the menu. In addition to the taste and the quality of the product, King is proud to be supporting the family farms producing Ontario Corn Fed Beef. King says supporting the local community is important to the entire SIR Corp organization.
As another grilling season is well underway, the Ontario Corn Fed Beef Program is making new gains and establishing meaningful relationships in markets at home and around the world.
Under the Canada Corn Fed Banner, OCFB was a hit with visitors at an outstanding food show in Jakarta, Indonesia in April. In addition to the Jakarta event, Canada Corn Fed Beef attracted more interest at the Gulfood show in Dubai, United Arab Emirates.
Closer to home, OCFB is excited about the new partnership with a major restaurant chain. The executive chef of Canyon Creek Restaurants is equally thrilled with the opportunity to serve a quality product while also supporting the Ontario farming community.
For these and other stories in The News Feed, click on the following link:
Ontario Corn Fed Beef is poised for more growth in 2017. Key factors, including new international customers, a new partnership with a leading food service company and a new website for consumers, are highlighted in the Spring 2017 edition of The News Feed.
Also of note, the issue features Loblaw’s growth initiative for OCFB, the Beef Farmers of Ontario’s Regional Marketing Initiative and a closer look at building trust with consumers.
For these and the other stories in The News Feed, click on the following link:
By Vernon Chang on MoVernie.com
Ontario Corn Fed Beef is naturally great tasting! But what exactly is Ontario Corn Fed Beef (OCFB)? Why is it able to produce great tasting meat? Who are the people and communities involved that make this program such a success? How do they maintain the consistent quality of this beef?
I, MoVernie, am as curious as you, wanting to find out more about our food sources. As more people prefer to “Shop local, eat local and support local“.
It’s part of my mission to gather more information and share KEY content with all of you about Ontario Corn Fed Beef. By being on the MOVE on the Beefy Farm Tour, visiting feedlots, cattle farms, restaurants and grocery stores that serve Ontario Corn Fed Beef, I will be able to find these answers. In this MoVernie x Ontario Corn Fed Beef BLOG series, you will be able to understand how the Ontario Corn Fed Beef Program operates in various aspects from different parts of the agricultural industries.
Click here to follow my MoVernie Beefy Journey!
(Photo caption: Vernon Chang (MoVernie), far right, takes pictures of cattle during his “Beefy Journey.”