During the week of June 15th 2015 Ontario Corn Fed Beef welcomed a delegation from Japan in which to share the OCFB brand story, from farm to fork.
Guests included members of Kinsho Supermarkets and Prima Meat Packers, who in May began proudly selling Ontario Corn Fed Beef in 33 stores throughout Japan.
The event was supported by valued and strategic partners within the Canadian industry, including: Canada Beef, Beef Farmers of Ontario, Cargill, St. Helen’s Meat Packers, Loblaws, and numerous Ontario Corn Fed Beef farming families who graciously provided their time and welcomed guests in touring their exceptional operations.
The farm to fork tour ensured each critical part of the brand journey was visited.
Please click on the following link to view the complete summary, along with several photos.
FOR IMMEDIATE RELEASE
June 17, 2015 – London, Ontario – Ontario Corn Fed Beef, a premium beef brand owned and operated by Ontario beef farmers, is expanding into international markets with strategic partners in Japan.
This week a delegation of guests, including retail and distribution partners from Japan, are gaining a deeper understanding of just what this brand means. The tour will showcase all the various protocols, processes, and care that go into bringing a consistently great tasting beef to market. The delegation will visit registered Ontario Corn Fed Beef feedlots and partner packing plants for a full farm to fork tour.
“The Premier has issued a challenge to grow Ontario agricultural exports,” says Jim Clark, Executive Director, Ontario Cattle Feeders’ Association. “We’ve already seen incredible growth in our home province, and the partnerships we’ve made in Japan and beyond mean we are meeting this challenge while simultaneously increasing value for our domestic partners and our farmers.”
May 1st saw the launch of Ontario Corn Fed Beef at 33 Kinsho Stores throughout the Osaka Japan market. Initial feedback has been very positive and there is an expectation for significant and rapid growth.
In 2014 Canadian Beef exports to Japan were valued at over $103 million. The growth potential for the Ontario Corn Fed Beef brand in the Japanese market is estimated at more than $15 million annually. The incremental value that is generated by developing this key export market directly supports over 1500 jobs in the meat-processing sector in Ontario alone.
“In 2013, I challenged the agri-food sector to double its growth rate and create 120,000 new jobs by 2020, and the industry has met this challenge head-on,” says Kathleen Wynne, Premier of Ontario. “Our government is committed to working with industry partners, like Ontario Corn Fed Beef, to make sure Ontario’s farms remain competitive in the global marketplace — while creating new opportunities here at home.”
“The expanded Ontario Corn Fed Beef program helps our province’s beef industry continue to grow and rise to the Premier’s Agri-Food Challenge while ensuring that more Ontario beef is found on the plates of consumers internationally,” says Jeff Leal, Minister of Agriculture, Food and Rural Affairs. “Consumers both in Ontario and abroad continually appreciate and recognize the safe, affordable and high-quality beef products our Ontario beef farmers take pride in producing.”
“The Ontario Corn Fed Beef program is a true value chain for all sectors of Ontario agriculture, processors and consumers. It supports jobs and economic stimulus in many sectors including meat processing, beef feedlot sector, cow calf sector, livestock pharmaceuticals, veterinary services, grains and oilseeds, trucking, distribution/logistics, and farm equipment sales and distribution across the province,” says Jim Clark, Executive Director, Ontario Cattle Feeders’ Association. “We look forward to continuing our long history of collaboration with the Ontario government as we grow this unique Ontario brand domestically and globally.”
About Ontario Corn Fed Beef:
* Ontario Corn Fed Beef is currently featured in 241 Loblaw Co. and affiliate stores and 120 other retail outlets across Ontario and distributed to fine restaurants through Sysco Canada and Morton’s Wholesale
* The Ontario Cattle Feeders’ Association launched Ontario Corn Fed Beef in 2001.
* Ontario’s cattle and beef sector supports more than 11,000 jobs and contributes about $4 billion dollars to the province’s economy.
* All Ontario Corn Fed Beef cattle are fed and processed in Ontario.
* The Ontario Corn Fed Beef program was launched in June of 2001 to expand the market for and profile of Ontario-produced beef. By expanding the market presence of this brand, Ontario Corn Fed Beef has been positioned as one of the leading brands of premium beef in Canada.
* The Ontario Corn Fed Beef program provides consumers both at home and globally with an identifiably Ontario brand of beef which has come to be known as consistently great tasting, wholesome, and raised in the natural environment of Ontario.
* The Ontario Corn Fed Beef program has grown into one of the largest producer owned branded beef programs in Canada. In 2014 the program produced 298,760 head of certified cattle.
* A May 2014 George Morris Centre report credited the Ontario Corn Fed Beef program for generating an additional $26 per head for all cattle sold in the province of Ontario, which translates into $23.4 million of incremental cash receipt revenue for Ontario cattle producers in the years 2013/2014 alone* (*based on 450,000 head fed cattle).
Chef Will Thompson of Stillwaters! Plate and Pour in Paris, Ont., didn’t have to taste Ontario Corn Fed Beef to know he was dealing with a quality beef product.
Thompson knew it as soon as he cut into the rib-eye that he was preparing for the menu.
“I found that the marbling was firm, the rib-eye didn’t separate at all,” recalls Thompson.“It held together. It was a beautiful steak: the marbling was just incredible all through it.”
A new steakhouse in North Bay that combines craft beers and fine dining is proud to serve Ontario Corn Fed Beef to its customers.
Chris White and Chef Steve Bugutsky became partners in 2014 and came up with the concept of the Tap House and Steak restaurant featuring local microbreweries and local Ontario beef products.
The restaurant is located in an historic building on McIntyre Street and has been open since January.
Our latest edition of The News Feed is now online. The Summer issue features more details on our efforts to expand the Ontario Corn Fed Beef (OCFB) brand, both at home and abroad.
There’s more on the successful debut of OCFB in a major retail chain in Japan as well as the launch of Canadian Corn Fed Beef at the world’s largest food show in Dubai.
In addition, chefs in Ontario are choosing our beef to meet their customers’ demand for a great eating experience.
Check it out by clicking here to go to The News Feed page, then scroll down and click on “This Month’s Issue” to view or download the issue.
Ontario Corn Fed Beef was officially launched this week in 33 outlets of the retail chain Kinsho Stores, based in Osaka, Japan.
The product was introduced to consumers with an in-store sampling program and features eye catching meat case point of sale materials.
The feedback from consumers was very positive with many consumers commenting positively on the great taste.