Researchers at the George Morris Centre have found that the Ontario Corn Fed Beef brand is having a positive impact on cattle prices in the province. The Ontario Corn Fed Beef Program commissioned this research project to assess whether there has been a pricing and market impact in Ontario as a result of the program.
The full report by Kevin Grier, senior market analyst, and Al Mussell, senior research associate, is available at the George Morris Centre website.
Our latest edition of The News Feed is now online.
Top stories include updates on our marketing plans that focus on additional cuts of beef and promotional efforts featuring our great family farms. Other items include a guide for employees handling animals from Farm & Food Care Ontario, and an update from the Beef Farmers of Ontario.
Check it out by clicking here to go to The News Feed page, then scroll down and click on “This Month’s Issue” to view or download the issue.
Learn to cook steaks and more with Ontario Corn Fed Beef & Loblaw sampling events summer 2014
From Joyce Parslow, Director, Consumer Marketing, Canada Beef Inc.
This summer, if your home is in southern Ontario, you’re in luck! The Ontario Corn Fed Beef Mobile Kitchen will be rolling into some local Loblaw and affiliate stores with a sampling and demo tour like never before! And Canada Beef staff will be on board as well. Here is just some of the action you can expect to see:
The National Cattle Feeders’ Association (NCFA) applauds the Government of Canada in completing a new free trade agreement with the Republic of Korea.
“At one time Korea was our fourth largest export market for beef, but that market was closed for ten years after BSE,” said NCFA Chairman Jeff Warrack.
“We regained access in 2012, but duties up to 40% have made it very difficult to compete. This new agreement is welcome news for our industry.”
Building on a successful 2013, an executive with Loblaw Companies Ltd., is looking forward to an even stronger partnership with Ontario Corn Fed Beef this year.
“From our perspective, we have the best beef program – bar none – of anyone in Ontario…that’s the Ontario Corn Fed Beef program,” said Rodney Koning, vice president of meat and seafood procurement. “We are very pleased with the results so far.”
(Photo:Rudy Ciotti, SYSCO, speaking at the 2014 Beef Industry Convention)
In spite of declining beef consumption numbers, when most Canadians dine out, they’re still likely to order a great steak. That’s why increasing beef consumption is a big part of the business for SYSCO, North America’s leading food service provider.
The company sells close to 20 million pounds of Canadian beef to its customers, making the company the third largest buyer of beef in Canada.
And with more people interested in eating locally-produced food, it was a natural fit for the $40-billion company to team up with the Ontario Corn Fed Beef program.
“I can’t begin to tell you how excited we are in the food service industry to have a great new partnership with Ontario Corn Fed Beef,” said Rudy Ciotti, Vice President of category management and sourcing for SYSCO Canada.