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More OCFB Needed For Food Service Leader

Posted by on 2:46 pm in What's New? | 0 comments

More OCFB Needed For Food Service Leader

(Photo:Rudy Ciotti, SYSCO,  speaking at the 2014 Beef Industry Convention)

In spite of declining beef consumption numbers, when most Canadians dine out, they’re still likely to order a great steak. That’s why increasing beef consumption is a big part of the business for SYSCO, North America’s leading food service provider.

The company sells close to 20 million pounds of Canadian beef to its customers, making the company the third largest buyer of beef in Canada.

And with more people interested in eating locally-produced food, it was a natural fit for the $40-billion company to team up with the Ontario Corn Fed Beef program.

“I can’t begin to tell you how excited we are in the food service industry to have a great new partnership with Ontario Corn Fed Beef,” said Rudy Ciotti, Vice President of category management and sourcing for SYSCO Canada.

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Rolling Out The Ledger Account

Posted by on 3:20 pm in What's New? | 0 comments

Rolling Out The Ledger Account

Brian Kaufman, Manager, Risk Mitigation and Trading, Ontario Corn Fed Beef Inc., explains the new risk management program that begins March 3.

The Ontario Corn Fed Beef Program was initially launched in 2001 by the Ontario Cattle Feeders’ Association as a branded beef program, with the intent of increasing consumer demand for Ontario raised cattle.

The success of those efforts led in 2007 to the formation of Ontario Corn Fed Beef, Inc., to separate the marketing of cattle under the Corn Fed label from the producer association activities of the OCFA.

The directors of Ontario Corn Fed Beef, Inc. recognized that there was a need for a price protection program for fed cattle if the Corn Fed program was to be sustained over the long-term.

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Transforming Ontario’s Beef Industry

Posted by on 2:51 pm in What's New? | 0 comments

Transforming Ontario’s Beef Industry

The need for having an Ontario brand in the marketplace is even stronger now than when Ontario Corn Fed Beef was launched by the Ontario Cattle Feeders’ Association (OCFA) in 2001.

In his annual update at the Beef Industry Convention in London in January, OCFA Executive Director Jim Clark said the current success of the program can be traced back to its original purpose.

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Spring 2014 News Feed Online

Posted by on 11:18 pm in What's New? | 0 comments

Spring 2014 News Feed Online

Our latest edition of The News Feed is now online.

Top stories include the highlights from the 2014 Beef Industry Convention.

Check it out by clicking here to go to The News Feed page, then scroll down and click on “This Month’s Issue” to view or download the issue.

Winter 2013 News Feed Online

Posted by on 6:18 pm in What's New? | 0 comments

Winter 2013 News Feed Online

Our latest edition of The News Feed is now online.  This is  the  special Convention issue that also includes the registration form and details.

Check it out by  clicking here to go to The News Feed page, then scroll down and  click on “This Month’s Issue”  to view or download the issue.

 

 

2014 Convention Highlights Risk Management

Posted by on 11:34 pm in What's New? | 0 comments

2014 Convention Highlights Risk Management

The Ontario Cattle Feeders’ Association is gearing up for the 16th annual Ontario Beef Industry Convention. The event, held in conjunction with OCFA’s annual general meeting, will be held January 9-11, 2014 at the Best Western Lamplighter Inn and Conference Centre in London.

Our theme is the future of the cattle industry in Ontario while managing risk. We have a great lineup of knowledgeable speakers who will be sharing their insight.

Our Ontario Corn Fed Beef program continues to grow and attract new business at the retail and food service levels. But to take advantage of these opportunities, farmers need to be able to manage the risks in the marketplace.

To help cattle feeders address the risks, the Ontario government came forward with a $10 million investment in the Ledger Account program. Brian Kaufman, Manager, Ontario Corn Fed Beef Inc., Risk Mitigation and Trading, will be giving a detailed presentation on the program during the Friday morning portion of the Beef Convention.

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