2014 Convention Highlights Risk Management

2014 Convention Highlights Risk Management

The Ontario Cattle Feeders’ Association is gearing up for the 16th annual Ontario Beef Industry Convention. The event, held in conjunction with OCFA’s annual general meeting, will be held January 9-11, 2014 at the Best Western Lamplighter Inn and Conference Centre in London.

Our theme is the future of the cattle industry in Ontario while managing risk. We have a great lineup of knowledgeable speakers who will be sharing their insight.

Our Ontario Corn Fed Beef program continues to grow and attract new business at the retail and food service levels. But to take advantage of these opportunities, farmers need to be able to manage the risks in the marketplace.

To help cattle feeders address the risks, the Ontario government came forward with a $10 million investment in the Ledger Account program. Brian Kaufman, Manager, Ontario Corn Fed Beef Inc., Risk Mitigation and Trading, will be giving a detailed presentation on the program during the Friday morning portion of the Beef Convention.

For further insight, we’re bringing in the expertise of Larry Hicks and Lori Hicks-Fox. Larry is the CEO of CattleHedging.com, based in Colorado. Larry’s specialty is managing risk for livestock farmers and packers in the U.S. and Canada.

Meanwhile, Larry’s daughter, Lori, will bring a unique perspective to the table. She has been working on a project that delves into the psychology of trading and managing risk

We’re also pleased that Steve Kell, grain merchant with Parrish and Heimbecker in Toronto, will also be speaking at our convention. Steve will be gearing his presentation toward the feed grain and co-product markets.

For valuable insight from the retail side of the business, we have invited an executive with Loblaw Companies to speak to the group. Sal Baio is Senior Vice President of Conventional Fresh and Meat Seafood Procurement.

In addition we’re excited to announce that Spencer West, a truly inspirational visionary, will be speaking at the 2014 Beef Industry Convention. Spencer’s life has been marked by both obstacles and triumph.

After losing both legs from the pelvis down at the age of five, he entered a world that might have easily defeated him. Instead, he tackled challenge after challenge, learning to navigate in a world set against those with disabilities.

His impressive achievements include climbing Mount Kilimanjaro on his hands and in his wheelchair in May 2012.  He also completed an epic 300 km (187 mile) trek on his hands and in his wheelchair from Edmonton to Calgary, last May.

These accomplishments, many of which played out on the global stage, have led Spencer to discover the techniques business leaders, professionals, educators and young people can use to redefine possible in their own lives and careers.

The speakers’ program will be followed by our annual Banquet, featuring a fabulous Ontario Corn Fed Beef dinner, and the entertaining live auction.

More details about the 15th annual Beef Industry Convention are featured in the latest issue of The News Feed. In addition, a registration form is available on Page 10.

Online registration is also available at beefindustryconvention.com

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