Marketing Update: Japanese Expansion Growing Strong
The latest edition of The News Feed features an update on our marketing efforts in Japan, where the appetite for Ontario Corn Fed Beef is growing at an amazing pace. The farmer-owned brand is now featured in four Japanese retail chains, and discussions are underway to add another.
Besides meeting with officials from retail chains and meat packing companies, OCFB has been busy working on other ways to expand the brand’s reach in Japan. In July, OCFB was featured at the Ontario Corn Fed Beef and Craft Beer BBQ at the Canadian embassy in Tokyo. More than 100 guests attended the event, which provided educational seminars and samples of Ontario Corn Fed Beef and Ontario craft beers.
OCFB Producers to Host Breakfast on the Farm
This edition also highlights an Ontario Corn Fed Beef family farm in North Gower that will be hosting a free Breakfast on The Farm event this summer. Organized by Farm & Food Care Ontario, the event will be held September 8 on the beef and grain farm owned by Dwight and Ruth Ann Foster and their family – who are the fifth and six generations to live and farm in the Ottawa area.
For these stories and more, click on the link, Fall-2018-news-feed, to view the issue.