The Ontario Cattle Feeders’ Association is pleased to announce another great lineup of speakers for the annual Beef Industry Convention. The event will be held January 5 to 7, 2012 at the Best Western Lamplighter Inn in London. Now in its 14th year, the Convention aims to bring each sector of Ontario’s beef business together to celebrate our industry.
The Ontario Cattle Feeders’ Association was honoured and humbled by the invitation to assist in the tornado relief efforts in Goderich. The “There’s No Taste Like Home,” mobile kitchen unit was dispatched to the area on Aug. 25.
We fed approximately 500 people during lunch and we also cooked beef for supper that night. Whatever was left over was used to make cold beef sandwiches. Enough beef was prepared to feed 2,000 people.
Beef producers can find out more about the Risk Management Insurance Program at a series of meetings that will be held across the province in August and September.
The multi-commodity RMIP for grain and oilseed, cattle, hog, veal, edible horticulture and sheep farmers was unveiled at the end of June. The program was based directly on the insurance based program first contemplated and designed by the farmers themselves to provide the sustainability Ontario’s agri-food and livestock industries need to succeed.
Presentations by experts from the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) and Agricorp will provide an overview of how the program works and what you need to do to participate.
For more information on the Risk Management Insurance Program for cattle, you can also contact the Ontario Cattlemen’s Association. Toll Free: 1-866-370-2333 Phone: 519-824-0334 Fax: 519-824-9101 web site: www.cattle.guelph.on.ca
Ontario Corn Fed Beef producers are hoping the new deal with Loblaw Companies will solidify their position in the marketplace and improve the prices they receive for their cattle.
“It’s a significant amount of shelf space for the consumer meat market in Ontario and we have the opportunity and privilege now so that we can supply that market to them,” said Dale Pallister, President of the Ontario Cattle Feeders’ Association.
Pallister, who farms near Dundalk, was among the first group of farmers to be certified for the program ten years ago.
A new market research program is set to measure value chain attitudes, behaviour and public opinion towards an on-farm E. coli O157 risk reduction program for the Ontario Corn Fed Beef brand.
The Ontario Cattle Feeders’ Association (OCFA) has been granted funding through the Canadian Agricultural Adaptation Program for three years of market research on the value related to reduction of this food safety risk.
The project will launch this year with a baseline attitudes study of processors, distributors and retailers. Researchers will measure their awareness, attitudes and perceptions of E. coli O157 risk, and the value of pre-harvest risk reduction. Consumers will also be surveyed on their interest and willingness to pay for the integration of such tools into the Corn Fed Beef branded program.
Ontario Corn Fed Beef is on the threshold of new growth opportunities as the program continues to make inroads in the market place.
Jim Clark, Executive Director of the Ontario Cattle Feeders’ Association, said various packing plants in the province are showing more interest in the farmer-owned brand.
Clark presented an update on the program to 13th annual Beef Industry Convention in London on Jan. 7. The presentation not only detailed the growth opportunities, it also identified several challenges.