Ontario Corn Fed Beef and the “There’s No Taste Like Home” mobile kitchen unit were big hits at Canada’s Outdoor Farm Show and the 2010 International Plowing Match and Rural Expo.
For the first time, people attending these events had the opportunity to buy Ontario Corn Fed Beef from the trailer.
“It’s gone extremely well, we had a huge first day,” said Jim Clark, executive director of the Ontario Cattle Feeders’ Association of the response to the Corn Fed Beef sales during the first day of the Outdoor Farm Show near Woodstock. “People are responding to it very well and it’s good to see.”
3,000 Tailgate Taster sandwiches featuring Ontario Corn Fed Beef were served to hungry football fans at Rogers Centre in Toronto Sept. 19.
The promotion – Score a Touchdown with Ontario Beef – was held in conjunction with Argo Family Day before the Toronto Argonauts squared off with Winnipeg later in the afternoon in their Canadian Football League game.
The high-spirited tailgate party featured children’s football throwing and kicking stations, free face painting and tattoos, and a free pre-game snack of pulled beef sandwiches.
People in the Chatham-Kent area had the chance to learn more about Ontario Corn Fed Beef when they stopped by Stan Brien’s farm.
Brien took part in a public tour of farms and other agri-businesses in the Ridgetown area Sept.12.
“I have been impressed. The public has been great and they have all been interested in what we are doing,” said Stan Brien of the annual the Round the County Agri-Tour, organized by the Kent Federation of Agriculture.
Beef producers in Lambton County have been recognized for building a better chute that reduces stress on their cattle. Tony Noorloos and his family were presented with a regional Premier’s Award for Agri-food Innovation Excellence.
“We’re very honoured to receive that award. When we applied for it, we weren’t sure what to expect, but we’re very happy to receive it,” said Tony.
St. Helen’s Meat Packers has teamed up with the Ontario Corn Fed Beef Program (OCFBP) on two new beef products.
Rachel’s Corned Beef Brisket and North of 90 Beef Breakfast Strips are aimed at filling a void in the marketplace, giving more consumers a chance to enjoy Ontario Corn Fed Beef, the signature brand of the Ontario Cattle Feeders’ Association (OCFA). The collaboration is the latest example of the partnership between the OCFBP and the Toronto processor.
Ontario Corn Fed Beef and the attractive mobile kitchen unit proved to be a popular combination at the 18th annual Good Food Festival and Market at the International Centre in Toronto.
The impressive vehicle, known as the “There’s No Taste Like Home” Mobile Educational Trailer, was parked right inside the building for the April 23-25 exhibition.