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Video Highlights Ontario Corn Fed Beef Tour

Posted by on 3:06 pm in What's New? | 0 comments

Video Highlights Ontario Corn Fed Beef Tour

Another successful barbecue tour featuring the Ontario Corn Fed Beef mobile kitchen was held this summer. Ontario Corn Fed Beef, Canada Beef and Loblaw Companies Ltd. teamed up for the “Ultimate Learn to Cook Steak Truck Tour” that featured sampling events for consumers.

In addition to promoting the brand throughout the province, the tour was aimed at helping to increase the consumption of more beef cuts. Joyce Parslow, Director of Consumer Marketing for Canada Beef, was on hand to show people how to take advantage of value priced cuts like blade roast.

The featured recipe was pulled-beef on a bun that was done in a slow cooker using some of the President’s Choice barbecue sauces.

Check out this video that captures what the tour was all about. It was shot at the Zehrs store in south Cambridge.    http://youtu.be/J8xSzGta-Lo

Fall 2014 News Feed Online

Posted by on 12:44 am in What's New? | 0 comments

Fall 2014 News Feed Online

Our latest edition of The News Feed is now online. Top stories include beef industry veteran John Baker joining our team as Director of Brand Management and Business Development; serving up the taste of summer during our sizzling barbecue tour with Canada Beef and Loblaw; and Toronto-area food writers get a close-up look at cattle certified for Ontario Corn Fed Beef during an enlightening feedlot tour.

Check it out by clicking here to go to The News Feed page, then scroll down and click on “This Month’s Issue” to view or download the issue.

Measuring The Price Impact of OCFB

Posted by on 3:42 pm in What's New? | 0 comments

Measuring The Price Impact of OCFB

Researchers at the George Morris Centre have found that the  Ontario Corn Fed Beef brand is having a positive impact on cattle prices in the province. The Ontario Corn Fed Beef Program commissioned this research project to assess whether there has been a pricing and market impact in Ontario as a result of the program.

The full report by Kevin Grier, senior market analyst, and Al Mussell, senior research associate, is available at the George Morris Centre website.

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Summer 2014 News Feed Online

Posted by on 6:19 pm in What's New? | 0 comments

Summer 2014 News Feed Online

Our latest edition of The News Feed is now online.

Top stories include updates on our marketing plans that focus on additional cuts of beef and promotional efforts featuring our great family farms. Other items include a guide for employees handling animals from Farm & Food Care Ontario, and an update from the Beef Farmers of Ontario.

Check it out by clicking here to go to The News Feed page, then scroll down and click on “This Month’s Issue” to view or download the issue.

The Ultimate “Learn to Cook Steak” Food Truck Tour

Posted by on 1:56 pm in What's New? | 0 comments

The Ultimate “Learn to Cook Steak” Food Truck Tour

Learn to cook steaks and more with Ontario Corn Fed Beef & Loblaw sampling events summer 2014

From Joyce Parslow, Director, Consumer Marketing, Canada Beef Inc.

This summer, if your home is in southern Ontario, you’re in luck! The Ontario Corn Fed Beef Mobile Kitchen will be rolling into some local Loblaw and affiliate stores with a sampling and demo tour like never before! And Canada Beef staff will be on board as well.  Here is just some of the action you can expect to see:

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Cattle Feeders Welcome Canada-Korea FTA

Posted by on 8:00 pm in What's New? | 0 comments

Cattle Feeders Welcome Canada-Korea FTA

News release:

The National Cattle Feeders’ Association (NCFA) applauds the Government of Canada in completing a new free trade agreement with the Republic of Korea.

“At one time Korea was our fourth largest export market for beef, but that market was closed for ten years after BSE,” said NCFA Chairman Jeff Warrack.

“We regained access in 2012, but duties up to 40% have made it very difficult to compete. This new agreement is welcome news for our industry.”

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