The Spring edition of The News Feed features stories from the 2019 Beef Industry Convention.
Highlights included the presentation from Loblaw Companies executive Jim Saufl, who discussed beef marketing from the retailer’s perspective. Jim is an enthusiastic supporter of Ontario Corn Fed Beef and is looking forward to a big year for the program in 2019.
Meet our new marketing manager for Asia
We’re thrilled about a new addition to our team. Daisuke Shimojima is our program manager, market development for Asia. Known as “Shimo,” he brings a wealth of experience to the position. He previously worked with Canada Beef as the executive director for Asia.
Shimo says that the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) is a great opportunity for Ontario Corn Fed Beef, especially in Japan, where the market focus is on premium brands.
For these stories and more, click on the link, Spring-2019-news-feed, to view the issue.