Successful Debut for Canada Corn Fed Beef in Dubai

Successful Debut for Canada Corn Fed Beef in Dubai

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The Canada Corn Fed Beef brand was officially launched at the Gulfood Show held in Dubai, United Arab Emirates from Feb 8-12.

Canada Corn Fed Beef had its own booth and partnered with licensed packers St Helens, Ryding Regency and Cargill, as well as licensed distributors Riz Global, Prairie Halal and North American Foods to promote the brand to attendees from the Middle East as well as all over the world.

The feedback around the brand was very positive from customers from the retail and foodservice sectors.

The event provided an opportunity to visit with and maintain relationships with our valued existing customers as well as develop relationships with new customers.

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Developing export markets for the Ontario Corn Fed Beef brand, which is marketed under the Canada Corn Fed Beef brand in export markets, is a high priority for the Ontario Cattle Feeders’ Association and our packer partners.

The Middle East is a key market and, with the recent opening of market access in Qatar, the region has the potential for strong growth in the high value segments.

Gulfood is held annually and attracts over 80,000 visitors from over 170 countries and is the World’s largest annual food and hospitality event.

For more information contact John Baker at john@ontariocornfedbeef.com

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